From May 18th to 31st, during the Shanghai Science and Technology Festival, the Tramy Bean Products Science Popularization Base held the "Healthy Life, Starting from Beans" Science and Technology Festival theme activity. They entered the Tramy  Digital Propaganda Platform to learn about traditional dietary multimedia information, entered the Tramy  Production Base to learn about modern bean product production technology, and entered the Tramy  Fresh Home Channel Network to experience the market charm of healthy food. Friends from all sides participated widely and explored food technology.

To amplify the effect of science popularization, Tramy Science Popularization Base timely used new media means, relying on cutting-edge scientific and technological production experience of soy products, updated digital science popularization resources, produced such publicity materials as the soy product science popularization video of Little Soybean Deformation 2024, introduced the modern production process of soy products, the nutritional value of tofu, and the new products in the soy product market that are popular with consumers. Detailed text combined with vivid and interesting cartoon videos to attract the attention of the audience and cause everyone to praise and forward. During the Science Festival from May 18 to 31, the click rate of the content of science popularization of Tramy soy products in Shanghai has exceeded 19000 person times, including the Tramy official account, Tramy video account, microblog, and Tiktok.

Combining online and offline activities, during the Science and Technology Festival, Tramy's "Healthy Life, Starting from Bean" offline science popularization activities are rich and colorful. Through internal exhibitions and interactive experiences in the science popularization base, as well as science popularization videos played in film and television halls, the concept of healthy eating is disseminated.

Using Tramy Xianjia's offline channel network as a carrier to enhance publicity accessibility, during the event, the Tramy Bean Products Science Popularization Volunteer Team will uniformly produce promotional materials, survey questionnaires on healthy eating of bean products, and deploy offline activities for channel stores. Spread the unique highlights of the Science and Technology Festival and the nutritional knowledge of soy products to consumers, and guide them in making purchases. From May 18th to 31st, a total of 863 people participated in the "Healthy Life, Starting from Bean" offline theme activity, further amplifying the effect of science popularization and dissemination.

Using Tramy Xianjia's offline channel network as a carrier to enhance publicity accessibility, during the event, the Tramy Bean Products Science Popularization Volunteer Team will uniformly produce promotional materials, survey questionnaires on healthy eating of bean products, and deploy offline activities for channel stores. Spread the unique highlights of the Science and Technology Festival and the nutritional knowledge of soy products to consumers, and guide them in making purchases. From May 18th to 31st, a total of 863 people participated in the "Healthy Life, Starting from Bean" offline theme activity, further amplifying the effect of science popularization and dissemination.