The progress of vegetable branding in TramyPublish Time:2020-09-24 03:31

In order to fully implement the work requirements of the chairman and general manager on building the whole industry chain strategy and producing high-quality fruits and vegetables, with the strong support of the company's management, on July 31, 2019, 50 new varieties of vegetables (hereinafter referred to as Tramy vegetable) of Shanghai Academy of Agricultural Sciences were officially planted in Tramy zhangjiaqiao base. Such large-scale trial planting of vegetables is rare in Pudong and even in Shanghai, On the basis of doing solid and excellent agricultural products, Tramy is trying to expand its provenance.

1. Popular vegetables

As a popular vegetable produced and supplied in Shanghai every year, Chinese cabbage is one of the most cultivated vegetables in Shanghai. Shanghai people love vegetables. As the folk saying goes, "vegetables and tofu are safe", people in Shanghai can eat no meat for a day, but they can't eat vegetables for a day.

The person in charge of the municipal agricultural committee told the media that in order to implement the strategic plan of rural revitalization, agriculture, including vegetable brand construction, has become an important starting point to improve agricultural competitiveness and efficiency.

Under the condition of stable supply, the demand of Shanghai consumers has changed from "having food" to "eating good food". Food should be safe first, and then fresh, good-looking, delicious and nutritious. Unfortunately, the famous local vegetable brand in Shanghai market has not yet formed, and the Japanese "king of flowers" has monopolized the market for many years.

2. variety is rich and diverse

The market needs high-quality vegetables, and the local green vegetables brand is relatively scarce, which is in line with the whole industry chain of Tramy and the strategy of vegetable brand. Internet platform enterprises mainly focus on direct supply of origin, and Tramy further, starting from the source of species, control all links of the industrial chain.

The vegetables varieties of this trial include No. 01-39, Xinxiaqing No.1-6, Haiqing No. 1-2, and functional new varieties of green vegetables, including purple leaf green vegetables "purple clothes", "Purple art" and so on. Compared with the common vegetables, the test dish has strong growth potential, high yield, heat resistance, humidity resistance and antiviral, which is suitable for cultivation in summer and autumn and winter. Especially, the new variety of green vegetables, purple leaf vegetables "purple clothes" and "Purple arts", not only have the appearance of the choice, but also have the functions of anti-aging, anti-cancer and anti-inflammatory effects.

3. considerable economic value

On September 16, after the harvest of the trial vegetables was completed, the Tramy technology team, together with the main leaders of Tianzhi and Tianxin, conducted on-site dishes in the R & D Office of the second plant to test the actual taste of the new trial vegetables. In order to ensure the effectiveness of the test, 50 kinds of vegetables are prepared with the least seasoning and the most basic cooking methods. The results show that some of the summer dishes harvested in this time have reached the taste level of winter dishes.

For a long time, the green vegetables have been planted in summer with low yield, poor quality and high price, but the market demand is large. Green vegetables need to be sweet enough to resist the huge temperature difference in autumn and winter. In summer, vegetables are planted, which is relatively low in sweetness and easy to suffer. Some varieties of Tramy green vegetables have reached the winter level, showing a high quality and huge market potential. Meanwhile, according to the technology center, some new vegetables after this harvest are wider than traditional products, and the yield rate is significantly improved. It is pure in color and can also be used as a vegetable filling.

It is reported that the company will continue to carry out new variety test of Tramy green vegetables, and further improve the taste and yield by evaluating the picking time and other means. According to the calculation of the increase of 50% to 70% per plant yield, the income can be increased by nearly RMB million in the three months of the most expensive summer of vegetables.

4. Stick to the whole industry chain

The slogan of Tramy's whole industrial chain is loud, and Tramy is firmly implemented. Through continuous trial production, Tramy strives to build its own brand, Tramy 1, Tramy 2, or as the management team has conceived: "Tramy1, Tramy2..."

For a long time, the brand of Tramy occupies a dominant position in the secondary industry. With the foresight and full promotion of the management of Tramy, Tramy has extended its reach to the first industry, and gradually extended to eggplant and fruit and breeding with the breakthrough point of making refined, thoroughly done and making green vegetables. It is not only vegetables, but also pigs, chickens and sheep; it is not only products, but also permeates the provenance, which is a real and solid whole industry chain.

Pursuit of essence, not pursuit of more, pursuit of quality, not pursuit of quantity. Work hard and work hard!

In the category of vegetables, Tramy can also create a well-known trademark: Tramy vegetables.